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NEWS / October 13 2011 7:52 AM

Teacher’s Pet: Burberry the Brand with the Highest Digital IQ

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New York University’s Luxury Lab (L2) ranked the digital IQs of 49 fashion brands based on four criteria: web site, digital marketing, social media and mobile platforms. Brands were then classified into one of five categories: Genius, Gifted, Average, Challenged, or Feeble. Class is in session and as usual Burberry is the only one who did their homework. 

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