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FASHION, NEWS / October 4 2012 5:30 PM

Burberry Nabs Top Spot for NYU’s Digital IQ Index

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For the past four years, New York University has been conducting research on fashion brands and their “Digital IQ Index“. The Digital IQ Index converts a company’s E-commerce attributes into numerical values and then ranks them based on their online competence. For the second year in a row, British brand Burberry has proven to have the most competent online presence.  

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NEWS / October 13 2011 7:52 AM

Teacher’s Pet: Burberry the Brand with the Highest Digital IQ

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New York University’s Luxury Lab (L2) ranked the digital IQs of 49 fashion brands based on four criteria: web site, digital marketing, social media and mobile platforms. Brands were then classified into one of five categories: Genius, Gifted, Average, Challenged, or Feeble. Class is in session and as usual Burberry is the only one who did their homework. 

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