Socialize
  • Tweet at Us
  • Like Us
  • Our Pinspiration
  • Behind the Scenes
  • PlusOne Us
  • Our Pictures
  • Fill Your Feed
Newsletter Signup
Add my email address to the selected mailing list(s):
FASHION, NEWS / October 4 2012 5:30 PM

Burberry Nabs Top Spot for NYU’s Digital IQ Index

Edited by

For the past four years, New York University has been conducting research on fashion brands and their “Digital IQ Index“. The Digital IQ Index converts a company’s E-commerce attributes into numerical values and then ranks them based on their online competence. For the second year in a row, British brand Burberry has proven to have the most competent online presence.  

Read the rest…
NEWS / October 13 2011 7:52 AM

Teacher’s Pet: Burberry the Brand with the Highest Digital IQ

Edited by

New York University’s Luxury Lab (L2) ranked the digital IQs of 49 fashion brands based on four criteria: web site, digital marketing, social media and mobile platforms. Brands were then classified into one of five categories: Genius, Gifted, Average, Challenged, or Feeble. Class is in session and as usual Burberry is the only one who did their homework. 

Read the rest…