Edited by Rebecca Alexander
Russian tennis glamour girl, Maria Sharapova, has recently annouced that she has signed a new two-year partnership with Tiffany & Co.
As part of the deal, Sharapova will wear eight different pairs of earrings at the next eight Grand Slam tennis events. The first pair will debut this week at the French Open – a $1,150 18k yellow gold Elsa Peretti Wave earrings “that cut a striking profile without adding weight. ”
“Maria Sharapova is a longtime friend of Tiffany and a champion on and off the court,” said Linda Buckley, vice president, worldwide public relations. “It gives us great pleasure to accent her on-court look with earrings that epitomize both the quality of her championship play and Tiffany’s reputation for design excellence.
Along with outfitting her with jewels, Sharapova’s 1920s inspired Nike tennis dress (called the Paris dress) is also finished with Tiffany pearl buttons.
Of course with all partnerships, the earrings being worn by Sharapova will be available for sale at Tiffany’s stores worldwide in showcasings called the Tiffany for Maria Sharapova collection.
So is this just a marketing ploy to sell more Tiffany? Does she really need to wear thousands of dollars worth of jewelry on the court? Totally not necessary. I understand an ad campaign, but this is just plain stupid. What do you guys think?