Edited by Kirby Marzec
Karen Robinovitz and Drew Linehan
Most fashion events leave you with a handful of new acquaintances, a stack of useless business cards and a seemingly incurable hangover. Leave it up to the ladies at Purple Lab to turn the tables and supply me with a newfound obsession in Purple Lab beauty products, the grace needed to light up a room, the ability to walk like a supermodel and some great new friends! Yesterday evening, I got in touch with my feminine side by trading in my harem pants and boyfriend blazer for some Coach stilettos and a slinky Mint dress and joining in on all the beauty talk.
Purple Lab is one of the newest and most innovative beauty lines on the market, staying on top of trends while providing women with dual-action products and a message of female empowerment. As the brainchild of fashion and beauty Renaissance woman, Karen Robinovitz, who knows the industry, inside and out, Purple Lab hit shelves in May 2009 with six of the best lip-glosses I’ve had the pleasure of trying. With adorable names like “Red Sole,” inspired by the soles of Christian Louboutin heels, and “Worship Kate,” Kate Moss that is, the Purple Lab glosses are equipped with stunning color, lip plumper and an array of bonuses like soothing lemon peel or Hoodia, the appetite suppressant. Purple Lab is projected to launch a line of skin-care products as well as other types of makeup in the near future.
Following their motto of female confidence and pride, the ladies at Purple Lab brought in supermodel runway coach, Drew Linehan, to teach us how to be the envy of all the social gatherings and walk like a supermodel. After throwing my shoulders back, sticking my chest out and owning my personality, Drew flattered me and complimented me on my Erin Wasson-esque, quirky walk! While all the ladies looked fierce stomping down our makeshift runway at The Gates, I must say, Karen, at a mere 5’2″, had the presence of Gisele!
Sound fun? Well you don’t have to be name in the fashion/beauty scene to join in on it! Purple Lab is all about their customers, so if you show an interest in the company, you can expect an invite to Purple Lab’s next event, or better, a Tweet-Up session at Karen’s apartment! I might not be the biggest makeup/ beauty guru out there, but Purple Lab is one brand you need in your purse at all times!
Stay tuned for videos from the event as well as Purple Lab giveaways!
Purple Lab products can be found at a variety of stores like Scoop, Fred Segal, Bliss, C.O. Bigelow and online at bglowing.com.
Check out Purple Lab here!