Edited by The Fashion Web
Chances are you’ve seen Diesel’s latest controversial ad campaign called ‘Be Stupid.’ There’s Pixie Geldof riding backwards on the handlebars of a bike (in 4-inch heels no less) and a striking brunette clad solely in a bikini taking a photograph of her nether regions while an irritated lion looks on. No, it’s not the smartest ad campaign, but then, they knew that. Brain cells aside, Diesel did manage to score a pretty prestigious award thanks to the campaign. “Anomaly, creator of Diesel’s ‘be stupid’ ad campaign… won the Grand Prix for outdoor advertising at this year’s Cannes Lions International Advertising Festival,” says Fast Company.