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GIRLS / February 20 2010 10:35 PM

Claudine Gumbel Takes Us Behind the Scenes of the W Hotels Arrival Lounge and Style 360

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Claudine Gumbel, founder of Think Public Relations takes us behind the scenes of what goes on into putting together the W Hotels Arrivals Lounge, shows for Gilded Age, Yeolee and the star studded popular fashion week destination Style 360.

Claudine Gumbel Takes Us Behind the Scenes of the W Hotels Arrival Lounge and Style 360

1. Sarah Pallack is booking DJs and working on special events for the W Hotels Arrivals Lounge backstage at Bryant Park. She is currently downing water by the bottle in hopes that it will help her feel (and look) more alive once all the craziness that is Fashion Week officially starts. She’s excited that Fashion Week gives her an excuse to pull out all the fancy clothes she’s been dying to wear.

Claudine Gumbel Takes Us Behind the Scenes of the W Hotels Arrival Lounge and Style 360

2. Elaine Drebot is organizing press appointments and special events at the W Hotels Arrivals Lounge backstage at Bryant Park. To de-stress, she cuddles with her beloved dog, Moe. She’s excited about all the amazing DJs the W Lounge has this season – including Semi Precious Weapons!

Claudine Gumbel Takes Us Behind the Scenes of the W Hotels Arrival Lounge and Style 360

3. Claudine is working a bunch of fashion shows including YEOHLEE, GILDED AGE and Emu and on the JOONBUG.com party on Feb 13th with Elle and Style 360 and cast of Ugly Betty. She is also djing for the first time along with her buddy, Mike.

She is going to be playing songs that inspired Walter, Bess, Yeohlee, Brian Reyes and others to create their Spring 2010 collections. So she has been practicing for that in her spare time. She is really proud of her team and thanks everyone for working so hard during this busy time. To unwind, she works out with her buddy, Amin, and loves to do tons of jumping jacks and bench jumps. Beyond that she is really looking forward to having the support of a lot of her college friends on the 13th and having a good time dancing with them.

She also loves to write up some personal happenings at www.caravangirl.com.

Claudine Gumbel Takes Us Behind the Scenes of the W Hotels Arrival Lounge and Style 360

4. Madeline Amato is thrilled that THINK’S model casting is complete and that the most perfect girls were found to compliment all of the fabulous looks for the EMU of Australia Presentation. She had gotten tired of eating salad every casting day; it is not easy holding your own in a room full of fashion models! However; she is dying to sample the chocolates from Michel Cluizel, the official chocolate sponsor of the YEOHLEE show this season.
Claudine Gumbel Takes Us Behind the Scenes of the W Hotels Arrival Lounge and Style 360

5. Bailey Horn is working on overall STYLE360- STYLE360 serves as the alternative Fashion Week destination, hosting a series of shows, presentations and after parties. She is coordinating RSVPS and overall requests for the event. She is also reaching out to press about feature stories on STYLE360 in general. This is her first experience with STYLE360 and is very excited for fashion week to start. She is a huge fan of Kim Kardashian and Watches Keeping Up with the Kardashians all the time.

Claudine Gumbel Takes Us Behind the Scenes of the W Hotels Arrival Lounge and Style 360

6. Andrew Young is spearheading both the Gilded Age and EMU Australia fashion shows for the upcoming fashion week. Creating looks, casting models and following up on invitations becomes a full time job during fashion week and Andrew is convinced the key to keeping it together is staying as pragmatic as possible. “If you’re calm and systematic about fashion week it’s really just a piece of cake” he explains, albeit a very glamorous cake. He adds, “I also want to make sure I make the most of this fashion week while it’s still at Bryant Park. Although I’m excited about change, I’ve had some of the most exciting moments of my life there and will miss it terribly!”

Claudine Gumbel Takes Us Behind the Scenes of the W Hotels Arrival Lounge and Style 360

7. Laura Neroulias is working on the bebe-Kardashian’s fashion show and the grand opening of bebe’s new SoHo flagship. As she coordinates all the requests with Kim’s personal publicist and bebe’s PR team, she stays calm with the help of a box of rice krispie treats hidden under her desk. She has an amazing group of people coming for the show and store opening and can’t wait to see it all come together!

Claudine Gumbel Takes Us Behind the Scenes of the W Hotels Arrival Lounge and Style 360

8. Hillary Beulah is working on the Yeohlee Teng fashion show this season. Hillary is liaising with Yeohlee’s internal PR team to seat the show, monitor requests, backstage interview and photographer access, post show interview, both pre and post and a very exciting live streaming component. Yeohlee’s show will continue to explore the urban nomad theme that she has made famous so it should be a sensory experience. Expect a veritable who’s who of the fashion world to attend. She is excited to meet Stephen Kolb from the CFDA because he has always been one of Hillary’s idols; she rocks out to the Rihanna Rated R album to keep stress levels down; it’s all about unleashing her inner DIVA!

Claudine Gumbel Takes Us Behind the Scenes of the W Hotels Arrival Lounge and Style 360

9. Amanda Esposito will be the eyes and ears of the W Hotels Arrival Lounge this Fashion Week, which hosts editors, celebrities, designers and models in between shows. She is super excited about Danny Roberts from Igor and Andre, who will be visiting the lounge this season to sketch!

Claudine Gumbel Takes Us Behind the Scenes of the W Hotels Arrival Lounge and Style 360

10. Marie Dasaro Cuccurullo is senior account executive at THINK PR and works on the W Hotels account. Marie is getting ready to spend every day at the W Hotels Arrival Lounge, backstage at the Bryant Park tents. The W Hotels lounge is an exclusive spot for the biggest VIP names at fashion week, including major designers and A-list celebrities. This season, Marie will also be utilizing the lounge to meet with magazine photo and booking editors to speak with them about existing and upcoming W properties that may be a fit for future photo-shoots.

Claudine Gumbel Takes Us Behind the Scenes of the W Hotels Arrival Lounge and Style 360

11. Lauren Larkin (Account Executive) – I am working on the Clandestine Industries by Pete Wentz fashion show and after party, coordinating with Pete’s team to schedule interviews and control the RSVP list. I am also handling press for our STYLE360 series as a whole and working on the Gilded Age menswear presentation with Andrew. I drink lots of water during Fashion Week to stay hydrated and focused and am super excited for a successful fall season!

12. Reshma is working closely with everyone at THINK to ensure we have another killer fashion week that we can be proud of. (See everyone else’s summaries for specific events.) For anyone experiencing Fashion Week-related stress she recommends that you:

- Adopt a pup from http://www.barcshelter.org

- Listen to the new Vampire Weekend album

- Tell your husband/boyfriend/girlfriend/ to take you out for a yummy dinner at Marlow & Sons (order all of the specials!)

13. Claudine is working a bunch of fashion shows including YEOHLEE, GILDED AGE and Emu and on the JOONBUG.com party on Feb 13th with Elle and Style 360 and cast of Ugly Betty. She is also djing for the first time along with her buddy, Mike.

She is going to be playing songs that inspired Walter, Bess, Yeohlee, Brian Reyes and others to create their Spring 2010 collections. So she has been practicing for that in her spare time. She is really proud of her team and thanks everyone for working so hard during this busy time. To unwind, she works out with her buddy, Amin, and loves to do tons of jumping jacks and bench jumps. Beyond that she is really looking forward to having the support of a lot of her college friends on the 13th and having a good time dancing with them.

She also loves to write up some personal happenings at www.caravangirl.com.

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PLAYLIST / February 18 2010 12:11 PM

SEMI PRECIOUS WEAPONS VIDEO PREMIERE

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Our favorite New York Rockers, Semi Precious Weapons were recently signed to Interscope. Check out their first official music video. These dudes used to have Lady Gaga open for them, now their finally getting their chance in the spotlight. LOVE, LOVE, LOVE THEM.

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