Target Beauty Goes Indie

Target Beauty Goes Indie fashion

Target has made a name for itself in collaborating with young designers in order to get exposure for both parties. With many private label collections in the past, Target has decided to go a different route and turn to the beauty industry. By collaborating with makeup artists and other bigger name brands, Target hopes to have the same kind of success as with their ready to wear. We wonder with whom the next partnership will be.

“At Target, we are truly focused on challenging the status quo, taking some calculated risks, thinking differently and discovering fresh ideas.­­ With Sonia Kashuk, we got visibility for having a makeup artist that netted great exposure, and also made us the first discounter in the market with an exclusive line of prestige products.”


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