Target + Neiman Marcus Partner with 24 Designers for a Very Merry Christmas Collaboration
Yes Virginia — there is a Target and Neiman Marcus retail collaboration. Just when you thought H&M and Maison Martin Margiela had the most surprising tie-in of the year, the luxurious lady Neiman Marcus and the discounted diva Target (for all intents and purposes of this story, pronounced Tar-zhay) have joined forces with 24 CFDA designers to slip en masse down your chimney this holiday season.
A year in the making, the Target + Neiman Marcus Holiday Collection hits all 1,763 Target and 42 Neiman Marcus stores — as well as their respective websites — on December 1. Featuring items ranging from $7.99 to $499.99, with the majority under $60, the collection will include over 50 limited edition gifts for men, women and kids. Each designer created one to three items with some choosing to step out of their comfort zones to design product ranges for the first time such as home decor, pet accessories and sporting goods.
The two retail giants flexed their marketing muscle — and donated a joint $1 million to the Council of Fashion Designers of America — to wrangle the 24 designers. The roster reads like the list of CFDA Awards nominees: Marc Jacobs, Diane von Furstenberg, Oscar de la Renta, Tory Burch, Carolina Herrera, Proenza Schouler, Jason Wu, Derek Lam, Marchesa, Alice + Olivia, Prabal Gurung, Thom Browne, Tracy Reese, Rag & Bone, Band of Outsiders, Altuzarra, Brian Atwood, Eddie Borgo, Judith Leiber, Skaist-Taylor, Robert Rodriguez, Philip Crangi, Lela Rose and Rodarte.
While Neiman’s and Target definitely occupy two different ends of the retail earth — with the former’s president and CEO Karen Katz conceding that “Most of our customers buy something at Target, maybe detergent.” — they found working together an easy, breezy beautiful cover story. And Target, no stranger to collaborations, has learned from the Missoni debacle of last year in which products were scattered all over the store and demand was underestimated leading to a crash of Target’s website. “We are going to merchandise it all together as one shop,” Target’s VP of merchandising Kathee Tesija told WWD. “Both Target and Neiman’s will be shop concepts.”
Details on the Target + Neiman Marcus Holiday Collection merch is scarce but you can expect silk, leather, hand-beading, hand-blown glass and 10-karat gold detailing. Oh, and you can also expect that it will be gone in a matter of days, with industry sources giving supplies a max of two or three weeks before they’re gobbled up by eager shoppers.
Tis the season. [WWD, sub req'd]