Edited by Lester Brathwaite on
Alleged rapper Soulja Boy (I guess he’s not Tellin’ Em anymore) has taken his love for all things Louis Vuitton, Möet and/or Hennessy as well as LVMH‘s chairman to new creative…highs with his recently-released limited edition Bernard Arnault EP.
Since being released Friday, over 14,000 people have downloaded the mixtape while it’s been streamed over 47,000 times. People love them some free shit, I guess.
Featuring tracks such as “Fire Blunts,” “Came With That Choppa” and “20Min Freeestyle” — which is exactly what it sounds like — it’s doubtful that Arnault himself would give his stamp of approval…especially since Soulja Boy refers to him as “Robert Arnault” at least twice over the course of the EP.
However, you can’t buy publicity like the lolling “Louis Vuitton,” on which the rapper references the brand some 63 times including this little gem: “LV Bags, LV pants with that LV sag/ It don’t make no sense why these n****s hate/ It don’t make no sense why they LV fake/ But mine’s real.”
There’s Louis V’s campaign against counterfeits right there.