• Tweet at Us
  • Like Us
  • Our Pinspiration
  • Behind the Scenes
  • Our Pictures
  • Fill Your Feed
Newsletter Signup
Add my email address to the selected mailing list(s):

Edited by on July 19 2011 at 7:36 AM

Alleged rapper Soulja Boy (I guess he’s not Tellin’ Em anymore) has taken his love for all things Louis Vuitton, Möet and/or Hennessy as well as LVMH‘s chairman to new creative…highs with his recently-released limited edition Bernard Arnault EP.

The Bernard Arnault EP
Photo: DatPiff

Since being released Friday, over 14,000  people have downloaded the mixtape while it’s been streamed over 47,000 times. People love them some free shit, I guess.

Featuring tracks such as “Fire Blunts,” “Came With That Choppa” and “20Min Freeestyle” — which is exactly what it sounds like —  it’s doubtful that Arnault himself would give his stamp of approval…especially since Soulja Boy refers to him as “Robert Arnault” at least twice over the course of the EP.

However, you can’t buy publicity like the lolling “Louis Vuitton,” on which the rapper references the brand some 63 times including this little gem: “LV Bags, LV pants with that LV sag/ It don’t make no sense why these n****s hate/ It don’t make no sense why they LV fake/ But mine’s real.”

There’s Louis V’s campaign against counterfeits right there.

If you hate yourself but love shitty songs about luxury (“Money Can Buy You Class”!) you can download the Bernard Arnault EP at Dat Piff. [WWD]

Browse Stories by Categories:
Browse Stories by Author:

Story by Lester Brathwaite

I was center square from 1969 to 1978, during which I perfected the art of the zing as well as a crippling cocaine addiction. Bea Arthur was responsible for both. @LesFabian lester at