Edited by Amanda Gabriele on
The New York Times just reviewed the newest DASH boutique in SoHo, and to no one’s surprise, think it’s mediocre at best.
Whether it knows it or not, Dash is a pop-up store, practically biodegradable. (Odds are the sisters didn’t sign a 20-year lease.) The design is deeply unambitious: some tables, some fisheye mirrors, some hanging racks, white walls. “This store needs to be our signature look,” Kim says in the preview for the TV show. If she meant “temporary,” they’ve succeeded.
Maybe a little push from America’s finest newspaper will send the sisters back to L.A.
LINK LOVE: New York Times