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Edited by Lester Brathwaite on December 12 2011 at 1:08 PM

6. Missoni for Target

Missoni for Target took the high-low collaboration craze to a fever pitch, crashing Target’s website and selling out shortly after hitting the shelves. That is, before those items appeared on eBay for several times what they had originally cost, thus negating the entire process.

Story by Lester Brathwaite

I was center square from 1969 to 1978, during which I perfected the art of the zing as well as a crippling cocaine addiction. Bea Arthur was responsible for both. @LesFabian lester dot brathwaite at gmail