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The Ups and Downs of September Issue Ad Pages


Magazine publishers have released the ad page counts for their all-important September issues with Vogue once again taking the crown with their biggest haul since 2008. Out of 19 titles, 12 posted increases in ad pages over last year, while the others should probably start cleaning out their desks. After the jump, a snapshot of the winners and losers in this game we call selling your soul advertising.

The Ups and Downs of September Issue Ad Pages

Ad Pages

Allure
2012: 131
From 2011: Up 14%

Details
2012: 140
From 2011: Up 20%

Elle
2012: 400
From 2011: Up 12%

Esquire
2012: 99
From 2011: Down 20%

Glamour
2012: 205
From 2011: Down 16%

GQ
2012: 204
From 2011: Up 5%

Harper’s Bazaar
2012: 360
From 2011: Up 17%

InStyle
2012: 440
From 2011: Up 2%

Lucky
2012: 136
From 2011: Down 26%

Marie Claire
2012: 237
From 2011: Up 23%

People StyleWatch
2012: 185
From 2011: Up 10%

Self
2012: 90
From 2011: Down 6%

Shape
2012: 77
From 2011: Down 22%

T: The New York Times Style Magazine
2012:  133
From 2011: Slight increase

Town & Country
2012: 99
From 2011: Up 6%

Vanity Fair
2012: 222
From 2011: Down 2.5%

Vogue
2012: 658
From 2011: Up 13%

W
2012: 246
From 2011: Down 4%

WSJ. Magazine
2012: 62
From 2011: Slight increase

[WWD]

 

Contributed by Lester Brathwaite

I was center square from 1969 to 1978, during which I perfected the art of the zing as well as a crippling cocaine addiction. Bea Arthur was responsible for both. @LesFabian lester dot brathwaite at gmail