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Edited by on June 17 2011 at 6:54 AM

The ads for Tom Ford’s new line of cosmetics are out and they feature the iconic designer getting some serious face time with  a gorgeously painted Lara Stone.

Tom Ford Gets Up Close and All Kinds of Personal with Lara Stone

Photographed by Mert Alas and Marcus Piggott, the ads could easily have been ripped out of a 70s fashion mag, which is precisely the aesthetic Ford was going for with his collection. Informed and heavily inspired by the 70s and Studio 54, Stone looks like a latter day Jerry Hall so temptingly close to Ford’s bearded bravado.

Tom Ford Gets Up Close and All Kinds of Personal with Lara Stone

Ford explained his propensity for placing himself in his ads to WWD:

“I’m not in the ads because I’m vain. A lot of people still don’t know who I am, and the product sells better with me in the ads. The old designers — Yves [Saint Laurent], Giorgio [Armani] and Ralph [Lauren] — occasionally used to do it.”

Yves, however, probably wouldn’t approve.

Photos: Image Amplified

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Story by Lester Brathwaite

I was center square from 1969 to 1978, during which I perfected the art of the zing as well as a crippling cocaine addiction. Bea Arthur was responsible for both. @LesFabian lester at fashionindie.com