Edited by Lester Brathwaite on
Who’s the latest victim to be smooshed by Snooki? What’s Kim Kardashian going to do now that Kris Humphries is dating mom Kris Jenner? Why did Nene Leakes rip off Kim Zolciak‘s wig in a Wal-Mart parking lot? These questions, or at least questions like these, will be answered in the new tabloid dedicated exclusively to reality TV stars, Reality Weekly.
Reality television — aside from heralding the downfall of Western civilization — is a booming market with an insatiable audience hungry for more fights, more breakdowns, more thrown glasses and flipped tables and more inevitable trips to rehab. Therefore American Media Inc. — the publisher of such prestigious titles as The National Enquirer, Star and OK! — has tapped into that hunger with Reality Weekly. Hitting newsstands the first week in January, the tabloid sells for a paltry $1.79; justly earning the slogan “Less money/More fun!”
Sidebar, that was originally the tagline for The Real Housewives of New Jersey.
RW‘s editor, Richard Spencer — who also pulls double duty as the editor of OK! — extols the virtues of reality stars and their lack of virtue when it comes to any sort of discretion: “[Y]ou can’t keep them away. It’s always ‘Come to my wedding!’ or ‘I just redid my baby’s room. Want to see it?’ ” Whereas the stars love the constant exposure, the producers of the show love the free promotion.
When approached by American Media about Reality Weekly, Simon Cowell – noted wearer of tight T-shirts and producer of America’s Got Talent — said: “Why hasn’t anyone done this before?” Off-hand, I would say integrity, but considering the nature of the tabloid industry, that can’t be right.
With features such as “Biggest Fights of the Week,” “Hottest Shots of the Week” (in reference to bikini shots) and a format that — according to Spencer — “you don’t even have to read to know what’s going on,” Reality Weekly is destined to be extended beyond its 13-week test period. And America is destined to descend further into cultural despair.
Now excuse me while I catch up on my Teen Mom reruns. [NYT]