Edited by Lester Brathwaite on
The touch, the feel of cotton, the fabric that’s ruining our lives. World production of cotton has dropped 40 percent, mostly it seems because China insists on feeding its people. Selfish.
China — or as I like to refer to it, “Future America” — is the world’s largest producer of cotton but farmers are growing more corn and soy products to feed its population of 1.34 billion.
The Chinese government has created an incentive for their farmers to grow more cotton, which senior VP of Cotton Inc. Mark Messura says is a sure sign “cotton is in short supply in China.”
Other factors include natural disasters in Texas, the U.S.’s largest cotton producer, leading to cotton consumption currently outweighing projected production by 3 million bales. As a result, Messura anticipates “high prices to continue over the next several months.”
As we all know, the Civil War was fought over cotton — and nothing else — but I doubt designers will start talk of seceding from the nation to form their own country, Couturia. Though if that’s happening I’m hopping ship ASAP. [WWD]