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Edited by on January 28 2010 at 1:14 PM

Vice Magazine Gives Us Boners
Vice Magazine decided the best way to sell fashion is through sex. Of course, men hard at work probably wasn’t the best way….

PHOTOGRAPHS BY BEN RITTER
CREATIVE DIRECTOR: JOHN MCSWAIN
STYLIST: ANNETTE LAMOTHE-RAMOS
Stylist’s assistant: Ian Bradley Shoot assistant: Sarah Bassett
Hair: Shane Tison Makeup: Emi Kaneko
Models: Matthew at Q, Rushi at BMG, Americo at Red
All models wearing Tom Ford for Men cologne Special thanks to Vespa Brooklyn

LINK LOVE: VICE Land

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Story by Saynt

Fashion Indie's Big Poppa.