Edited by Amanda Gabriele on
LOOKBOOKS editor-in-chief Cator Sparks shared this incredibly fun Barneys CO-OP Spring marketing video, and it’s throwing some serious sunlight into this dreary New York day. Watch it after the jump.
Our lovely lady Jessica over at Barneys just sent us these videos and we can’t stop watching them!
As she explained:
Progressing from Barneys’ traditional print efforts, this season it has launched the CO-OP campaign into the digital realm with two short films, both directed by noted fashion photographer Daniel Jackson. Adding to the youthful exuberance of the campaign is the cast – a charismatic and engaging group who share their own anecdotes, stories, jokes and songs, exemplifying the sense of variety to be found in CO-OP.
We have linked directly to the women’s video and you can check out the boys here.
Enjoy and we want to see you doing ‘The Pancake’ this weekend!
See the original post at LOOKBOOKS.com.