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by on March 1, 2012

In a sleek store that feels like Calvin Klein went to a festival (think stark white with a glow stick explosion), sits a display of plastic. Plastic molded into shoes. Shoes by some of our favorite designers of all time. Gareth Pugh, Jason Wu and Vivienne Westwood are some of the latest designers to team up with Melissa to create a line of shoes that embody their aesthetic at a price point we mere mortals can afford. Melissa has been jellying shoes in Brazil since 1979, and just opened their first U.S. store in SoHo three weeks ago. We took a look around at the baller collabs and the trippy vibes that reverberate within the shop. 

 

The downstairs floor imagery is constantly moving. As is the back wall. It’s fluid, kind of like the capabilities of plastic. Oh, and they’re also 100% recyclable, in case you were wondering.

Read on to see the collaborations up close.


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Contributed by Jessica Lapidos

I impart my daily love of light layering, thick-as-thieves platforms and undiscovered fashionable gems. I love to turn a phrase, and in truth I'm a designer at werq.