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Edited by on October 31 2011 at 6:31 AM

For its premier perfume, Louis Vuitton has picked a nose that knows. Noted nose, perfumer Jacques Cavallier-Belletrud, has been tapped by the luxury brand to develop their first fragrance, reportedly using extracts from rare, nearly extinct, flowers. 

Vuitton to Launch Louis First Fragrance

Photo: StyleBistro

A third generation nose, Cavallier-Belletrud has lent his award-winning nostrils to Issey Miyake‘s L’Eau d’Issey, Dior‘s Addict, Stella McCartney‘s Stella, Lancôme‘s Poeme and YSL‘s Cinema. Work on the new LV scent is slated to being in January 2012 so enjoy your rare, nearly extinct, flowers while you can. [Telegraph]

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Story by Lester Brathwaite

I was center square from 1969 to 1978, during which I perfected the art of the zing as well as a crippling cocaine addiction. Bea Arthur was responsible for both. @LesFabian lester at